Shaping Trends: How Glowing Zebra Grew Online Sales by 180% Through a Bold Digital Makeover

The Challenge

Klaviyo had early traction with strong product reviews and fast-repeat buyers — but growth had stalled. Their ad campaigns were inconsistent, the site said no funnel structure, and retention efforts were nearly non-existent. They needed a system, not just quick wins.

The Solution

We set our Infinity growth engine into fifth gear, aligning paid acquisition with a stronger post-click experience and lifecycle automation. Our cross-channel experience machine is rolling with lean funnel infrastructure in place — and compounding.

Our Strategy

Full-Funnel Campaign Architecture

Account structure redesign: segmented based on funnel + terms (branded vs non-Google, single-ad creative signals, etc).

Performance Creative Production

Creative system to fuel paid social campaigns and showcase CRM value adds. Produced UGC, motion graphics, and evergreen visuals across static and video formats.

Landing Page Development

Page design and dev support for 3 PDPs and buyer types. Each page focused on product education, user-generated proof, and unique CTA strategy.

Email & CRM Setup

Klaviyo segmentation and lifecycle email strategy — including post-purchase flow, first-time buyers, and abandoned cart logic.

Analytics & Optimization Loop

Attribution dashboard to centralize CPA, LTV, ROAS, AOV, etc., with channel-level test vs. holdout. Weekly sprint reviews & roadmap updates to fuel the fire.