Reviving Trust: How Eva Cure Elevated Brand Credibility & Sales in a Crowded Pharma Market

The Challenge

Elixify had early traction with strong product reviews and loyal repeat buyers — but growth had stalled. Their ad campaigns were inconsistent, the site had no funnel structure, and retention efforts were nearly non-existent. They needed a system, not just more traffic.

The Solution

We built Elixify’s growth engine from the ground up, aligning paid acquisition with a stronger post-click experience and lifecycle automation. Our approach combined aggressive creative testing with lean funnel infrastructure — all tied to revenue metrics.

Our Strategy

Full-Funnel Campaign Architecture

We mapped and launched complete cold-to-hot funnels across Meta and Google, using audience signals, behavior triggers, and SKU-level targeting.

Performance Creative Production

Crafted UGC-style video ads, mobile-optimized carousels, and strong CTA-driven visuals. Focused on benefit-first copy and educational angles.

Landing Page Development

Designed modular landing pages by SKU and buyer type. Each page focused on product education, trust-building, and fast checkout flow.

Email & CRM Setup

Rolled out a lifecycle automation system using Klaviyo — including post-purchase flows, cart recovery, and refill nudges

Analytics & Optimization Loop

Custom dashboard tracked ROAS, LTV, bundle AOV lift, and channel-level attribution. Weekly sprints prioritized top-performing assets and offer iterations.