Scaling Success: Transforming Outreach into Qualified Leads

The Challenge

UrbanThread was generating strong traffic from Instagram and TikTok—both organic and paid. But there was a gap: conversions weren’t keeping up. Cart abandonment rates were high, email marketing was barely tapped, and the brand lacked a clear lifecycle marketing system to drive sustained growth.

Our Strategy

To unlock performance and turn interest into real leads, we implemented a multi-channel growth framework:

• Lifecycle Email & SMS Funnels: Designed automated flows targeting cart abandoners, first-time visitors, and inactive customers to drive consistent engagement and recover lost sales.

• Retargeting with Meta & TikTok: Launched precision ads to re-engage warm audiences and bring them back to convert.

• UX Overhaul & CRO Enhancements: Cleaned up the checkout flow and redesigned product pages for trust, speed, and clarity—reducing drop-offs.

• Micro-Influencer Activation: Partnered with niche influencers using performance-based briefs to create relatable, user-generated content (UGC) that builds trust and drives traffic.