Pipeline Powerhouse: 420% Demo Growth with Lightspeed
The Challenge
UrbanThread had high organic and paid traffic from Instagram and TikTok, but conversions were lagging. Cart abandonment was high, and email marketing was underutilized. The brand lacked structured lifecycle marketing and a reliable growth engine.
Our Strategy
Email & SMS Funnels: Built full lifecycle automations to target cart abandoners, new subscribers, and lapsed buyers.
Retargeting Ads: Deployed Meta and TikTok campaigns to re-capture traffic and increase return visits.
UX Audit & CRO Fixes: Streamlined the checkout process and restructured PDP layout to improve scannability and trust.
Influencer Campaigns: Activated a niche group of micro-influencers with performance-based briefs, driving authentic UGC.
The Results
5.1x blended ROAS within 60 days
37% increase in subscription opt-ins
47% increase in AOV from bundle testing
$390K attributed revenue from full-funnel setup
21% drop in CPA within first 6 weeks
Email click-through rate up by 73%
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