From Cold Calls to Hot Leads: Lightspeed’s Demo Surge
The Challenge
Lightspeed had no shortage of traffic—thanks to strong efforts on Instagram and TikTok. But traffic doesn’t pay the bills. Conversions were flat, cart abandonment was rising, and email marketing? Practically silent. Without a structured funnel, leads were slipping through the cracks.
Our Strategy
Lifecycle Automation via Email & SMS: → Created full-funnel flows targeting key user actions—cart abandonment, new signups, lapsed buyers—keeping leads warm and moving.
Precision Retargeting: Used Meta and TikTok ads to re-capture intent-rich users and bring them back when they were most likely to convert.
Conversion-Focused UX Overhaul: Simplified the PDP layout and optimized checkout flow for trust and speed, reducing buyer hesitation.
Micro-Influencer Engine: Deployed niche creators with clear, conversion-first briefs—resulting in UGC that actually sold, not just looked good.
The Results
5.1x ROAS in just 60 days
+37% more subscriber opt-ins
+47% rise in average order value
$390K revenue generated from full-funnel system21% drop in CPA within first 6 weeks
21% decrease in cost per acquisition (CPA)
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