Data-Driven Growth: Building a Scalable Sales Pipeline
The Challenge
Lightspeed had a flood of traffic but no clear path to revenue. Cart abandonment was spiking, email marketing was barely working, and there was no structured sales pipeline. They needed a strategy that could not just capture attention—but convert it.
Our Strategy
Automated Lifecycle Messaging: Designed email and SMS funnels to target user behaviors—recover carts, re-engage cold leads, and welcome new visitors with purpose.
Smart Retargeting: Launched hyper-focused Meta and TikTok campaigns aimed at recapturing high-intent visitors and turning interest into action.
UUX & CRO Enhancements: Overhauled the shopping experience with faster, cleaner product pages and a frictionless checkout. More clarity. More conversions.
Influencer Strategy That Converts: Activated performance-driven micro-influencers to create authentic UGC with selling power—not just likes.
The Results
5.1x ROAS in just 2 months
+37% increase in subscriber signups
+47% jump in average order value$390K attributed revenue from full-funnel setup
$390K in revenue from full-funnel setup
21% drop in CPA within 6 weeks
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